Solopreneur Website

Stop chasing clients online. Start attracting them with your website.

Are you a solopreneur ready to attract aligned clients and grow your impact? Launch a strategic and sustainable website that builds trust—so you can focus on meaningful work, not constant marketing.

Just 2 weeks to launch.

Frustrated with marketing? It’s time for a deeper shift.

Are you frustrated by attracting the wrong clients?

You’re tired of working with people who don’t value your expertise—or simply can’t afford your rates. You spend hours on sales calls, only to take on projects that drain your energy and barely move the needle.

Are you tired of constant marketing and sales efforts?

You’re pouring time into social media, experimenting with SEO, and trying to figure out what works. All of that eats away at the time and energy you could be spending on the work you love—and the income you deserve.

Are you embarrassed by your DIY website?

It doesn’t reflect your offering anymore. That nagging question: Is it driving away great clients instead of attracting them? You’re ready to stop tweaking—and start trusting your website to work for you.

The truth is, your website isn’t just a minor annoyance.

It’s silently undermining your credibility—costing you the high-ticket clients you’re ready for.

  • They don’t see you as a professional business.
  • They get confused or turned off by your site.
  • And they’ll go straight to your competition.

Meanwhile, you’re stuck doing marketing.

Imagine your website as your trusted sales companion

… working 24/7 to attract aligned, high-value clients while you focus on the work that brings you joy—or simply enjoy the freedom of being your own boss.

Here’s what’s possible when your website works with you—not against you:

  • You show up online with clarity, confidence, and ease.
  • You have a sustainable system that grows with your business.
  • Your website reflects your full value—and calls in the right clients.
  • You swap constant marketing and sales for more time—to do what you love.

A professional website isn’t just pretty pixels. It’s support for how you want to work and what you stand for.

100%client-focused message
100%professional appearance
100%sustainable foundation

Why templates and AI-built websites fall short

It’s never been easier to launch a website.

But ease rarely leads to lasting impact.

Templates and AI tools are built for speed—not for strategy, alignment, or meaningful connection.

  • They guess at your strategy—if they consider it at all.
  • They miss the values that set your business apart.
  • They can’t capture the story only you can tell.

If you’re here, it’s because you’re ready for more.

You’re ready for a thought partner who understands your vision—and designs a website that truly works for you.

Because lasting growth isn’t built on shortcuts. It’s built on strategy.

Meet the strategic partner behind websites that work

Hi, I’m Stefanie — sustainable web designer, strategist, and thinking partner for solopreneurs like you. With over a decade in tech and a business background, I bring clarity, care, and strategic thinking to every project.

I’ve been where you are: doing meaningful work, wearing all the hats, and constantly tweaking my website. Once I had a clear offering and a strategically designed site, everything changed—I stopped chasing leads and the right clients came to me.

Now, I help purpose-driven solopreneurs do the same.

This isn’t just about a pretty website. It’s about building a sustainable system that grows your impact and supports your business. And as a fellow solopreneur, I understand that you need something in-between a mediocre DIY solution and a shiny agency website.

Let me show you how it works …

Stefanie and another person in an animated discussion

What’s it like to work together

The collaboration was amazing! Stefanie coached us through the project sooo incredibly and we learned so much from her about storytelling and brand building.
Headshot of Lena Bücker
Lena Bücker
Co-Managing Director, Impact Hub Hamburg
It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
Headshot of Lilli Graf
Lilli Graf
Founder of IMMA Collective
Stefanie really got what we’re about right from the start — our values, our mission, all of it. I was amazed at how fast she turned that into actual visuals we could see and get excited about.
Headshot of Victor Büchner
Victor Büchner
Head of Business Development, Impact Hub Hamburg
You’re amazing, thank you so much – I love the website structure, it really helps me to focus.
Headshot of Caroline Harris
Caroline Harris
Founder of DirectionAligned

Designed for success: what you can expect

A high-performing website is never just about the visuals.

It’s the result of a system where every piece—strategy, messaging, design, development, and beyond—works together to support your business growth.

It’s also why templates, AI tools, and many budget freelancers fall short: They may offer one or two elements—but not the complete foundation your business needs to thrive.

Here’s what goes into every one of my projects:

Branding

I’ll work closely with you to capture your unique style, personality, and values, creating a cohesive brand experience that feels unmistakably yours.

Messaging

Together, we’ll craft messaging that resonates with your ideal clients, builds trust, and guides them naturally toward working with you.

Design

Your website will combine thoughtful design with strategic structure—not just to look beautiful, but to inspire action and connection.

Development

You’ll receive a fast, secure, and easy-to-manage website that grows with your business—without technical overwhelm or constant patchwork fixes.

Performance

Fast-loading pages, intuitive navigation, and strategic content flow ensure visitors can engage easily—and take the next step with confidence.

SEO Optimization

Your website will be structured for search engines and users alike, improving visibility and helping the right people find you organically.

Sustainability

Behind the scenes, your site will be built with lightweight, ethical, and future-proof practices that support your values—and your long-term success.

Inclusive Design

Every visitor matters. Accessible and inclusive design ensures that anyone, regardless of ability or circumstance, can experience and engage with your work.

Strategy

We start with a clear roadmap, so that every decision—from structure to visuals—is aligned with your business goals and vision for growth.

Collaboration

My clear, efficient process keeps projects moving smoothly. Guided steps that make the entire experience low-stress and focused—so you have more time for your business.

Empowerment

You won’t just receive a finished website—you’ll gain the knowledge, tools, and support you need to confidently manage and evolve it over time.

Why this matters for your bottom line

  • My guided process saves you time.
  • Your clarity-driven site earns trust faster.
  • You won’t need me or another designer after launch.

The result? A site that pays for itself—through aligned clients, less admin, and more meaningful work.

Real results from purpose-driven solopreneurs

Every business is different—but clarity, connection, and strategy make a difference every time.

Here’s how solopreneurs just like you transformed their websites—and their businesses—through strategic collaboration.

From vision to launch—guided every step of the way

01

Start with clarity

Book a free clarity call to talk through your business, goals, and website needs. If we’re a good fit, I’ll send you a custom proposal and get everything set up for a smooth collaboration.

02

Co-create with purpose

We’ll shape your strategy, clarify your message, and design a site that reflects your value and attracts your ideal clients. You’ll be involved through clear steps, guided content prompts, and feedback loops.

03

Launch with confidence

I’ll build and optimize your site for performance, accessibility, and sustainability—then hand it over with training and resources, so you can manage it with ease. Your website will work hard for you—long after launch day.

I’m here to guide you through it.

Need more details? Here’s a closer look at the full process

The full web design process

Onboarding

Setting the stage for a smooth collaboration.

You’ll receive access to your personal client dashboard—a private workspace where we’ll share assets, milestones, and updates. To prepare for our strategy session, you’ll complete a few guided questions about your business, brand, and goals.

Strategy Meeting

Creating the roadmap for content and design.

We’ll dive deep into your business and your audience to craft a strategic foundation for your website. In a collaborative strategy call, we’ll align on messaging, structure, and design direction—so every next step feels clear and purposeful.

Content

Tailored content that connects and converts.

Clear, targeted messaging is the heart of an effective website. I’ll draft your website content based on everything I’ve learned about your brand—you simply review, refine, and approve with guided support at every step.

Design

Bringing your vision to life—with your feedback at the center.

You’ll get access to my design tool, where you can easily view progress and share feedback. Through an organized revision flow, we’ll shape a design you feel proud of—thoughtful, beautiful, and aligned with your goals.

Development

Building for performance, sustainability, and long-term growth.

Once the design is finalized, I’ll develop your website in WordPress, optimizing for performance, SEO, sustainability, security, and ease of use. Although the need for major revisions is rare, there’s still space for final refinements if needed.

Launch

Empowering you for long-term success.

After a smooth transfer of the site to you, you’ll receive WordPress training, practical resources, and one week of post-launch support. You’ll be equipped to manage your website confidently and independently—without ongoing designer dependence.

The Solopreneur Website: What’s included

From my experience working with solopreneurs like you, I developed a proven framework that attracts aligned clients, saves you time, and supports your long-term growth.

Strategy

Website strategy

A strategy session and a clear messaging and structure deck—for your website and beyond.

Conversion-ready copy & structure

Compelling copy, clear layout, and intuitive calls-to-action designed to move visitors toward working with you.

Design

Custom brand design

A unique, web-optimized brand identity that captures your style and values—delivered with brand guidelines for future use.

Strategic website design

A custom-designed website (5+ pages) tailored to your brand, messaging, and services—optimized for conversion and connection.

Development

Sustainable WordPress development

Fast, secure, and easy-to-manage websites built for performance, SEO, and a lighter carbon footprint.

Training & support

Step-by-step training, helpful resources, and one week of post-launch support to ensure you feel confident managing your site.

Reality Check: What you’d pay elsewhere for this expertise

Option 1: The Experts

Building a truly strategic, sustainable website usually requires hiring—and coordinating—multiple experts:

  • Brand strategist and copywriter: 2,000 €+
  • Web designer: 1,500 €+
  • WordPress developer: 1,500 €+

That’s over 5,000 € (and countless hours managing separate service providers).

Option 2: The Agency

You could also hire a creative agency or full-service studio. They have the teams and expertise—but they often don’t take on solopreneur projects at this scale.

And when they do, the investment typically starts around 8,000–15,000 €.

Working with me means you get the strategy, design, development, and support you need—in one clear, collaborative, and expertly guided package.

Without the complexity. Without the agency-level cost.

Your Investment

The Solopreneur Website Package is 2,500 € for a 5-page website.

Smart investment. Long-term impact.

Add-Ons Available

Need a blog migration, complex lead magnet setup, or case study templates?

Solopreneur website with add-ons typically fall between 2,500–4,000 €, depending on your needs. In a free clarity call, we’ll map out your goals, the best strategy for your growth, and the perfect website scope for you.

No pressure, no pushy sales.

My promise to you

You won’t be left guessing or settling.

My collaborative approach leads to a website you’re genuinely proud to share. Every step of the process includes a dedicated revision flow—so we can fine-tune your strategy, messaging, and design until it feels just right.

This is a co-creative process—and I’m here to guide you every step of the way.

Are we a good fit?

This package is designed for solopreneurs who:

  • Know their ideal clients and how they help them
  • Are ready to invest 2,500 € in a site that drives growth
  • Want a professional partner—not just another template
  • Are a registered business in the European Economic Area
  • Have the time and energy to collaborate on strategy and content

If you see yourself here—we’re likely a great match.

This might not be the right fit if you:

  • Are looking for a low-cost, hands-off website
  • Just launched and are still figuring out your offer (check out the Starter Website)
  • Need to convince multiple stakeholders (check out the Business Website)

Frequently Asked Questions

These are great for getting started, but templates and AI tools won’t get you far. Because they rarely reflect your full value or connect with the right clients. Many are also bloated, inaccessible, and slow. A custom site, built with strategy and sustainability in mind, helps you stand out, build trust, and convert visitors more effectively.

You’ll always provide input on your business and audience to guide strategy and content. You can also give me the brand assets you’d like to include (like logos, images, fonts, and colors)—or we create these from scratch.

I design in Figma (so you can review and give feedback easily) and develop your site in WordPress—fully optimized for performance, accessibility, and sustainability. You’ll get a future-proof website that’s easy to manage on your own.

Not when it’s done right. I build a simplified, streamlined version with the technical parts taken care of. My hosting partner adds built-in security and performance updates. You’ll have everything you need—minus the overwhelm.

There are no surprise fees or maintenance contracts. The only recurring cost is hosting for your site and domain, starting at 17€ per month.

I offer 1 week post-launch support as part of the package. You’ll be equipped to change your copy, images, and flow. And even create new pages from scratch. The tech just works—promised. But rest assured, I’m also available for bigger upgrades or support packages.

Any questions left? Get in touch.

Ready when you are. Here’s how we get started.

Let’s build a site that does the heavy lifting—so you can do the work that matters.

I keep things personal and intentional, starting with a quick form to see if this is the right step for both of us. Answer a few quick questions about your business—if this offer fits, we’ll hop on a free clarity call to explore your vision in more depth.

Let’s get to know each other!

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