Sustainable Website Redesigns

Show up online as the professional you already are

Get a conversion-optimized website that positions you as the go-to expert in your field. Lightweight, inclusive, and easy to manage.

Relaunch my website
Minimal line illustration of a website redesign

Outgrown your website?

Most people come to me saying things like:

  • “I have a website, but it no longer feels like me.”
  • “I cringe a little every time I have to share my website link.”
  • “I’m worried my website makes me look less professional than I am.”

If that sounds familiar and you’re done with DIY fixes, you’re in the right place.

A sustainable website redesign helps you:

  • share your website with pride instead of shame about your digital footprint
  • build lasting trust and credibility with your right-fit dream clients
  • communicate the true value of your work and expertise
  • finally feel at home on a website you actually own

This isn’t about a fresh coat of paint.

But about strong foundations.

Let’s rebuild your website on sustainable foundations

To be honest, a website relaunch is not a quick fix. You and I invest time, money, and energy. So let’s make sure your new website drives sustainable business success for years to come.

To achieve this, I focus on these sustainable website foundations:

1 Strategic direction

We start with a look at your positioning: audience, offers, and marketing channels.

I translate this into a clear website strategy, structure, and messaging. This makes it a lot easier for your right-fit clients to say ‘yes’.

2 Professional branding

I upgrade your visual identity based on your positioning and your creative vision.

Often more of a polish than a new brand identity, it helps to show the real value of your work and expertise.

3 Custom design and build

Your new website is a bespoke and scalable WordPress design and build (no templates)!

This tech setup is perfect for solopreneurs. It’s modern, independent of large platforms, and easy to manage.

4 Ethics and sustainability

I design with sustainability, inclusion, and ethics in mind. Because your website should practice what you stand for — not just talk about it.

Replace digital waste and confusing designs with accessibility and privacy-focus. This will lead to happier visitors and improved SEO.

5 True ownership

You will own your website 100%—no maintenance contracts or designer dependence. I equip you with the tools and knowledge to manage and grow your website on your own.

So you have the freedom to decide whether to DIY or outsource at any time.

Real-world website relaunches

IMMA Collective

Lilli wanted to present her updated offers in the best light to attract her dream clients. We teamed up to elevate her branding. We streamlined the user journey on her website. And we moved everything to a sustainable platform. Now, she attracts better-aligned applicants and spends less time on unproductive discovery calls.

  • I looked at the old and the new website today and it feels like such a transformation. It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
    Headshot of Lilli Graf
    Lilli Graf
    Founder of IMMA Collective
IMMA Collective's homepage displayed on a laptop
A mockup of the Ethics.Coach website on a laptop in light mode and a phone in dark mode.

Dror Yaron | Ethics .Coach

After watching a potential client getting lost on his digital doorstep, leadership coach Dror invested in a Sustainable Website Redesign. He knew that his time was better invested in coaching clients than playing web designer. Thanks to his new website and updated branding, potential clients now get a sense of his personality and the value of his work before they arrive on an intro call.

  • Stefanie designed a welcoming experience. Low carbon footprint. Accessible. Ethical. Beautiful. Apparently you can have it all. The old site asked visitors to figure out if we were a fit. The new one? It helps you feel it.
    Headshot of Dror Yaron
    Dror Yaron
    Leadership Coach

Meet your web design partner

Hi, I’m Stefanie! I build sustainable websites so you can attract better clients

One thing I’ve seen for myself and with my clients: upgrading your website and brand is a smart business move. It attracts better-fit clients and helps your work stand out. At the same time, tackling a project like that alone can feel tedious.

That’s where I come in. As a fellow solopreneur, I get where you stand. From the outside, I can see your business, your clients, and your vision more clearly. I use my skills in web design, user experience, and buying psychology to turn those insights into a website that works.

My goal is to guide you from first concept to launch and beyond, keeping the process smooth and communication open.

Want to get a taste of what that feels like?

Let’s talk
Stefanie and another person in an animated discussion

Here’s what my clients say about working together

  • It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
    Headshot of Lilli Graf
    Lilli Graf
    Founder and consultant
  • Stefanie is an absolute pleasure to work with. She instantly understood my business and the message I wanted to convey on my website.
    Headshot of Caroline Harris
    Caroline Harris
    Career alignment consultant
  • You coached us through the project sooo incredibly well and we learned so much from you about storytelling and brand building.
    Headshot of Lena Bücker
    Lena Bücker
    CEO
  • Stefanie is a true expert in this field and works very efficiently and systematically. This made the entire process extremely pleasant!
    Headshot of Vivien Nikolic
    Vivien Nikolic
    Communications consultant

Are we a good fit?

You can benefit most from my redesigns if:

  • you’re a solo business providing services (coach, consultant, creative, freelancer, …)
  • you have clarity about your audience and offer(s)
  • you already have a website and at least one marketing channel to bring traffic to your website
  • you have an existing brand identity that we can refine
  • you understand that this is a collaborative effort and we will be a team
  • you have the time and energy to provide information and feedback during the project

This might not be the right fit if you:

  • you’re an e-commerce business and need a full online shop
  • you’re an organization with multiple people participating in the redesign
  • you are not sure what you offer to whom and where you want your business to go
  • you prefer a hands-off process, yet need every design detail to be exactly as you think it should be
  • you don’t have the time (yet) to commit to a project and can’t ensure consistent communication
  • you think sustainability, inclusion, and ethics are woke buzzwords

Sustainable website redesign packages

From my experience working with solopreneurs like you, I developed a proven framework that attracts aligned clients, saves you time, and supports your long-term growth.

Illustration of a seedling

reBuild

Web Design

5 pages • 2 weeks • from 2,500 €

You’re ready to hand over your copy and media to a web designer who turns them into a professional and sustainable website.

Perfect for: solopreneurs who’ve worked with a graphic designer and copywriter before and need another partner to turn their work into a website that works.

Illustration of a growing plant

reDesign

Branding + Web Design

5 pages • 4-6 weeks • from 4,500 €

You not only need a website redesign, but an upgrade of your visual identity to match your personal brand.

Perfect for: solopreneurs with DIY branding who are ready for a professional online presence to attract better clients.

Illustration of a large tree

reThink

Strategy + Branding + Web Design

8 pages • 8 weeks • from 7,000 €

You want to work with a partner to translate your business strategy into a more complex site architecture before jumping to any design work.

Perfect for: solopreneurs with multiple audiences or offer types, or those with an existing blog or portfolio to relaunch

Good to know: Because every business is unique, we can customize your package with add-ons.

Example add-ons
  • extra pages
  • multiple languages
  • blog post and archive design
  • case study and portfolio design
  • additional color themes (e.g. dark mode)
  • advanced analytics setup for custom funnels

My invitation to you: Let’s hop on a call to figure out what package and possibly add-ons you need.

Let’s talk

Frequently Asked Questions

That depends on which package you’ll choose:

  • If we do strategy and/or branding together, I typically need information on your business, audience, offers, and marketing strategy plus your existing brand assets.
  • If I design and build your website from existing copy and media assets, I’ll of course need those before I can start the work.

In any case, you’ will ‘ll get a detailed checklist what you need to provide and when at the start of the projects, so there’s no confusion.

Not at this time. Most of my clients come with existing copy (either from their current website or a copywriter) and I suggest light edits to make the copy work better on the web. If you need completely new copy written, I can bring a dedicated copywriter to the project and adapt the timeline accordingly.

With the reDesign and reThink package, I do a refresh for your existing visual identity (mostly colors, fonts, and other design elements, sometimes logo adaptations) to make your brand stand out and work on the web. Developing a completely new visual identity is not part of website redesign projects and typically starts at 4,000 €. If you need that, I’ll happily recommend a brand designer.

Yes and no. Any website build includes an SEO-optimized tech setup (incl. sitemap, SEO metadata, image alt texts, schema) and I always design the user experience with SEO in mind. If needed, I’ll also include basic keyword research for your key pages and an SEO-friendly site/blog migration to protect your rankings.

If you need a dedicated SEO strategy, extensive keyword research, on-page and off-page optimization, or linkbuilding, I’ll recommend a dedicated SEO expert.

There are no surprise fees or maintenance contracts from my side and I don’t include any premium plugins that you’ll need to pay for (unless you require them). Since you’ll own the website, you will pay for hosting the website and domain, which is around 20€ per month.

I offer 1 week post-launch support as part of the package. You’ll get training and resources to change your website, create new pages from scratch, and keep the tech up-to-date, so in most cases you won’t need me or another web designer. For bigger updates or ongoing design work, I offer optional support packages.

Any more questions? Simply book a call or write a message.

Here’s how we get started

01

Book a Clarity Call

In a 30-minute no-obligation call, we’ll talk about your business and website and how I can best support you. You can ask all your questions about the process.

02

Get a custom proposal

If you want to move forward, I’ll create a custom proposal. It will have a clear scope, a detailed project plan, and a fixed price based on your website needs.

03

Sign your contract and pay your deposit

Once we agree on the project details, you get a contract and pay a 50% deposit to get booked in. Before the project starts, you’ll receive detailed instructions on what to prepare.

Ready to take the first step?

Schedule a Clarity Call

Zero cost and zero obligations.