Sustainable Web Designer and Website Strategist
I help solopreneurs and mission-driven teams align their strategy, clarify their message, and design sustainable websites that actually move the needle.
How my website helps me work smarter, not harder
When I started working as a solopreneur, I discovered how deeply fulfilling it is to build something on your own terms—and how overwhelming it can feel to wear all the hats. You’re the marketer, the bookkeeper, the sales team, and the service provider. It’s a lot.
One thing that consistently lightened my load? My website.
With a business background and over a decade of experience in tech, I began applying what I knew to design a site that could actually work for me. I pulled from everything I’d learned—messaging that taps into human psychology, human-centered design, and principles of digital sustainability—to build something intentional.
When built strategically, a website becomes more than a digital presence—it’s like a co-worker that never clocks out. Mine helped me attract the right clients and do more of the work I love—without the hustle or icky self-promotion.
Why we need to reThink the Web
Somewhere along my journey in digital technology, something clicked. I started asking deeper questions—not just how websites work, but what kind of impact they have on the world around us.
I became a sustainable web designer when I learned just how much harm the our digital lives can quietly cause.
Every year, the internet produces over
tons of CO₂ emissions—a number that keeps rising.
And in 2024, over 90% of websites are still inaccessible to many people.
That’s not just disappointing. It’s unacceptable—especially for businesses working toward a better world. Because here’s the thing: These aren’t just ethical problems. They’re business risks.
- A bloated site frustrates visitors before they even hear your message.
- A site that doesn’t work for everyone shrinks your reach.
- And both quietly chip away at your credibility.
But when we design with care—building something strategic, inclusive, and light—we create a digital space that works harder and feels better. In the end, everyone benefits—people, planet, and yes, profit too.
That’s why I named my business reThink the Web—because I believe we need to redesign not just our websites, but our assumptions about what the internet should be.
My vision
is a world where fair, inclusive, and sustainable digital products are the norm—not the exception. A web that’s free, responsible, and a force for good.
My mission
is to empower impact-driven solopreneurs and businesses with strategic and sustainable websites that reflect the full value of their work—so they can grow their impact with clarity and confidence.
Clarity, strategy, and design for mission-driven work
Together, we’ll shape a site that reflects your mission and moves it forward.
Here’s what that looks like in practice:
Websites that earn money
I aim to create websites that earn back your valuable time—fast. Short turnaround times, long-term results. Attracting new business and reducing ongoing maintenance costs.
Strategy before pixels
We don’t start with design trends—we start with clarity. Every decision is grounded in your goals, values, and the people you’re trying to reach.
Co-creative, not overwhelming
This is your vision—I’m here to help shape and sharpen it. Expect structure, guidance, and a collaborative vibe, without the tech stress.
Sustainable by design
From a low-carbon setup to inclusive design practices, I create websites that are better for the planet and everyone who visits. Because what’s good for people and the planet is good for business, too.
Fast, focused process
No drawn-out timelines or endless revisions. I’ve built a streamlined process that helps you think deeply, builds on your vision and keeps things moving.
What it’s like to work together
How I can help you build a website that works.
Strategic, sustainable, and aligned with your goals.
For Solopreneurs
No matter where you are, there’s a path designed for you:
- Just starting out? Explore the Starter Package perfect for early-stage solopreneurs.
- Growing solo business? Get a bespoke Solopreneur Website that reflects your values and brings in the right clients—consistently.
- Need targeted support? Meet me in a 60-minute Strategy Session.
For Organizations
Small Organization with Big Impact? Refresh your Business Website to amplify your mission and credibility.