Sustainable web design for solopreneurs

Get a website that positions you as the go-to expert in your field

reThink the Web is the one-person web design studio for coaches, consultants and service providers. Let’s partner up to co-create a website you’re proud to own and share.

Stefanie Kruse in front of her laptop, smiling

Services

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The reLaunch

Show up online as the expert you already are

You’ve outgrown your website and you’re done with yet another round of DIY fixes. The reLaunch is a done-for-you redesign to position you as the go-to expert in your field, attract right-fit clients, and give you full ownership of your website.

5–9 weeks • from €4,000

Just need the website built? Smaller packackes are available.

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The Strategy Session

Get unstuck in an hour

You’re happy in DIY mode, but there’s one pressing problem where you feel stuck. Let’s meet for a focused video session to tackle your biggest website challenge. So you can leave with a clear plan what to improve tomorrow.

1-hour call • €197

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The Website Audit

Figure out why your website isn’t doing its job

Your website is getting visitors, but fails to turn them into clients. With this holistic audit, you’ll get expert eyes on your site and leave with a clear plan on what to improve. Make small changes today to stand out as the expert for your right-fit clients.

coming soon

Projects

IMMA Collective: New offers, new website, better-fit clients

Lilli, founder of IMMA Collective, developed a new offer and needed a website that presented it in the best light. We elevated her branding, streamlined the user journey, and moved everything to a sustainable platform.

Now, she attracts better-aligned applicants and spends less time on unproductive discovery calls.

  • I looked at the old and the new website today and it feels like such a transformation. It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
    Headshot of Lilli Graf
    Lilli Graf
    Founder of IMMA Collective
IMMA Collective's homepage displayed on a laptop
A mockup of the Ethics.Coach website on a laptop in light mode and a phone in dark mode.

Ethics .Coach: From confusing first impression to trust

After watching a potential client getting lost on his digital doorstep, leadership coach Dror invested in a Sustainable Website Redesign. He knew that his time was better invested in coaching clients than playing web designer.

Thanks to his new website and updated branding, potential clients now get a sense of his personality and the value of his work before they arrive on an intro call.

  • Stefanie designed a welcoming experience. Low carbon footprint. Accessible. Ethical. Beautiful. Apparently you can have it all. The old site asked visitors to figure out if we were a fit. The new one? It helps you feel it.
    Headshot of Dror Yaron
    Dror Yaron
    Leadership Coach

About

Your strategic partner for sustainable web design

Hi, I’m Stefanie.

When you partner with reThink the Web, you partner directly with me.

I’m not only a designer, but also a strategist and fellow solopreneur. I bring my holistic expertise (from business strategy to branding to sustainable web design) to every project. And I weave it into a structured process that my clients love. Removing the guesswork and guiding you from our first call to a successful relaunch.

Stefanie speaking at the "Impulse" event

Here’s what my clients say about working together

  • It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
    Headshot of Lilli Graf
    Lilli Graf
    Founder and consultant
  • Stefanie is an absolute pleasure to work with. She instantly understood my business and the message I wanted to convey on my website.
    Headshot of Caroline Harris
    Caroline Harris
    Career alignment consultant
  • You coached us through the project sooo incredibly well and we learned so much from you about storytelling and brand building.
    Headshot of Lena Bücker
    Lena Bücker
    CEO
  • Stefanie is a true expert in this field and works very efficiently and systematically. This made the entire process extremely pleasant!
    Headshot of Vivien Nikolic
    Vivien Nikolic
    Communications consultant
reThink the Web Field Notes

Make your expertise unmistakable — before you ever speak.

Thoughtful analysis tailored to consultants, service providers, and expert solopreneurs.

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