Sustainable web design for solopreneurs
Get a website that positions you as the go-to expert in your field
reThink the Web is the one-person web design studio for coaches, consultants and service providers. Let’s partner up to co-create a website you’re proud to own and share.
Here’s how Sustainable Web Design benefits your solopreneur business.
Learn more about why a sustainable website is better for business.
Financially sustainable
My websites deliver 2.15x the ROI than a typical DIY site by working from both ends: The is built to attract and book the right clients. And my WordPress tech stack keeps running costs low. You own the site, no monthly subscriptions or maintenance fees.
Long-term foundations
My 5 Foundations framework makes sure your website evolves with your business. When your offer changes or your positioning shifts, you update a page, not the whole site. No dramatic, expensive relaunch every two years just because your business grew.
Accessible design for better reach
My websites score 100% on accessibility audits. That matters more than it sounds: an inaccessible site can lock out 40% of visitors. Not just people with disabilities, but also people reading in bright sunlight or navigating without a mouse. Those are your potential clients.
Eco-friendly design for more conversions
My websites emit less CO₂ than at least 95% of websites tested. Not just good for the planet, but also for business. Because eco-friendly means fast, and fast websites don’t keep people waiting. So they rank higher on Google and turn up to 3× more visitors into clients.
Ethical marketing for more trust
Want zero cookies and zero invasive tracking? I got you. No more cookie banner greeting visitors before they’ve read a word. Pair that with honest, pressure-free marketing, and you build the kind of trust that turns aligned visitors into long-term clients.
Services
The reLaunch
Show up online as the expert you already are
You’ve outgrown your website and you’re done with yet another round of DIY fixes. The reLaunch is a done-for-you redesign to position you as the go-to expert in your field, attract right-fit clients, and give you full ownership of your website.
5–9 weeks • from €4,000
Just need the website built? Smaller packackes are available.
The Strategy Session
Get unstuck in an hour
You’re happy in DIY mode, but there’s one pressing problem where you feel stuck. Let’s meet for a focused video session to tackle your biggest website challenge. So you can leave with a clear plan what to improve tomorrow.
1-hour call • €200
The Website Check
Figure out why your website isn’t doing its job
Your website is getting visitors, but fails to turn them into clients. With this holistic audit, you’ll get expert eyes on your site and leave with a clear plan on what to improve. Make small changes today to stand out as the expert for your right-fit clients.
Video and PDF • €90
Projects
IMMA Collective: New offers, new website, better-fit clients
Lilli, founder of IMMA Collective, developed a new offer and needed a website that presented it in the best light. We elevated her branding, streamlined the user journey, and moved everything to a sustainable platform.
Now, she attracts better-aligned applicants and spends less time on unproductive discovery calls.
I looked at the old and the new website today and it feels like such a transformation. It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
Ethics .Coach: From confusing first impression to trust
After watching a potential client getting lost on his digital doorstep, leadership coach Dror invested in a Sustainable Website Redesign. He knew that his time was better invested in coaching clients than playing web designer.
Thanks to his new website and updated branding, potential clients now get a sense of his personality and the value of his work before they arrive on an intro call.
Stefanie designed a welcoming experience. Low carbon footprint. Accessible. Ethical. Beautiful. Apparently you can have it all. The old site asked visitors to figure out if we were a fit. The new one? It helps you feel it.
About
Your strategic partner for sustainable web design
Hi, I’m Stefanie.
When you partner with reThink the Web, you partner directly with me.
I’m not only a designer, but also a strategist and fellow solopreneur. I bring my holistic expertise (from business strategy to branding to sustainable web design) to every project. And I weave it into a structured process that my clients love. Removing the guesswork and guiding you from our first call to a successful relaunch.
Here’s what my clients say about working together
It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
Stefanie is an absolute pleasure to work with. She instantly understood my business and the message I wanted to convey on my website.
You coached us through the project sooo incredibly well and we learned so much from you about storytelling and brand building.
Stefanie is a true expert in this field and works very efficiently and systematically. This made the entire process extremely pleasant!
Make your expertise unmistakable — before you even speak.
Feeling lost in the sea of conflicting website advice that just wasn’t made for you?
The Website Shift is the newsletter for established solopreneurs who are done with a website that undersells their expertise.
Every Monday, you get one practical insight or perspective shift on the website foundations that make your expertise visible, credible, and profitable. Without trends, tricks, or tech overwhelm.
No spam. Unsubscribe anytime.
Trusted by expert solopreneurs around the globe.