Sustainable web design for solopreneurs

Get a website that positions you as the go-to expert in your field

reThink the Web is the one-person web design studio for coaches, consultants and service providers. Let’s partner up to co-create a website you’re proud to own and share.

Stefanie Kruse in front of her laptop, smiling

Services

Minimal line illustration of a website redesign

The reLaunch

Show up online as the expert you already are

You’ve outgrown your website and you’re done with yet another round of DIY fixes. The reLaunch is a done-for-you redesign to position you as the go-to expert in your field, attract right-fit clients, and give you full ownership of your website.

5–9 weeks • from €4,000

Website in a Week

Go from zero to launched in five days

You have an offer, but nowhere to send people. Website in a Week is a done-for-you one-page website: you get copy, branding and a website that can grow with you (minus the developer dependence). So that you can finally point to a place that’s yours when someone asks what you do.

5 days • €2,500

Minimal line illustration of a video call with people chatting

The Strategy Session

Get unstuck in an hour

You’re happy in DIY mode, but there’s one pressing problem where you feel stuck. Let’s meet for a focused video session to tackle your biggest website challenge. So you can leave with a clear plan what to improve tomorrow.

1-hour call • €200

Projects

The Ethics.Coach homepage after the reLaunch, showing Dror's photo, his coaching offers, and a clear path to book an intro call

Ethics.Coach: A website relaunch that lets clients feel the fit

Dror’s one-pager left people guessing what he offered and what he’d be like to work with. His reLaunch gives them a sense of both, before they ever book a call.

The old site asked visitors to figure out if we were a fit.
The new one? It helps you feel it.
— Dror Yaron, leadership coach

Read the full story →
The Chords Between one-page website, showing Megan's team coaching offer and her portfolio of past work

Two weeks to a website that looks and sounds like her

Megan had the expertise and the client results. What she was missing was a website that matched, however many drafts she wrote or AI versions she tried.

Stefanie turned copy I’d been sitting on for 8 months(!) into this beautiful site in just 10 days. Sometimes getting a professional in really is the best option.
— Megan McHaney, systemic team coach

Read the full story →
IMMA Collective's website on desktop and mobile showing the use of custom brand shapes and video.

IMMA Collective: A website that brings better-fit applicants

Lilli had built a community rooted in climate and social impact and new offers. Her website showed neither, so she spent discovery calls explaining both. Now the applications come from people who already fit.

I looked at the old and the new website today and it feels like such a transformation.
— Lilli Graf, founder of IMMA Collective

Read the full story →
The ecoquent website after the cleanup, showing Nicole's sustainable marketing services for NGOs and green businesses

Ecoquent: A WordPress cleanup that gave Nicole her website back

Nicole’s site had already been made sustainable once, by another designer. Eleven plugins and daily security alerts later, she was afraid to touch her own website. Now she edits it herself, without wondering what will break.

First of all, a BIG thank you. I feel very well taken care of with you. 
— Nicole König, communications strategist

Read the full story →
About

Your strategic partner for solopreneur websites

Hi, I’m Stefanie.

When you partner with reThink the Web, you partner directly with me.

I’m not only a designer, but also a strategist and fellow solopreneur. I bring my holistic expertise (from business strategy to branding to sustainable web design) to every project. And I weave it into a structured process that my clients love. Removing the guesswork and guiding you from our first call to a successful relaunch.

Stefanie speaking at the "Impulse" event

Here’s what my clients say about working together

  • Stefanie makes things super easy: quickly identifying areas of improvement, gave clear examples, and provided me with a straightforward outline to transform my multipage site into a streamlined, effective one-page website. Kind, no pressure, high value guidance.
    Headshot of Jennifer Barrios
    Jennifer Barrios
    Circular fashion consultant
  • Stefanie is an absolute pleasure to work with. She instantly understood my business and the message I wanted to convey on my website. Her rare blend of copywriting talent, creative vision, technical skill, and structured process made all the difference.
    Headshot of Caroline Harris
    Caroline Harris
    Career alignment consultant
  • Stefanie  took the time to understand what I was trying to achieve and what role my site serves in my business. Her ideas were actionable and clear, with examples from other sites to help me visualize the suggestions.
    Headshot of Tiana Veldwisch
    Tiana Veldwish
    Team coach and consultant
  • What I appreciated most was how comprehensive Stefanie’s approach was. She went well beyond design or SEO and looked at accessibility, sustainability, performance and privacy too.
    Headshot of Ariel Chamberlain
    Ariel Chamberlain
    Data strategist
  • Stefanie’s combination of professionalism, warmth, and client focus produced a website that’s both genuinely professional and true to my personality and design vision.
    Headshot of Johanna Brusdeilins
    Johanna Brusdeilins
    Editor and voice director
  • I was really impressed by your ability to quickly grasp, internalize, and visually translate our values and goals. This made the design process so much easier for us.
    Headshot of Victor Büchner
    Victor Büchner
    Business development
The Website Shift Newsletter

Make your expertise unmistakable — before you even speak.

Feeling lost in the sea of conflicting website advice that just wasn’t made for you?

The Website Shift is the newsletter for established solopreneurs who are done with a website that undersells their expertise.

Every Monday, you get one practical insight or perspective shift on the website foundations that make your expertise visible, credible, and profitable. Without trends, tricks, or tech overwhelm.

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