Goodbye, website cringe!

Show up online as the expert you already are

The reLaunch is a done-for-you website redesign for experienced solopreneurs. Transform your DIY website into a professional online presence, so clients see you as the go-to expert in your field.

reLaunch my website
Minimal line illustration of a website redesign

Outgrown your website?

These are the things I hear from solopreneurs every week:

  • “I’m getting referrals… but they don’t book.”
  • “My website makes me look amateur — and I’m not.”
  • “I cringe a little every time I have to share my website link.”
  • “I’m booking calls with people who can’t afford me — or don’t share my values.”
  • “I spend way too much time fiddling with my website. Every ‘small fix’ turns into a rabbit hole.”

If that sounds familiar and you’re done with DIY fixes, you’re in the right place.

With The reLaunch, you’ll:

  • Position yourself as the go-to expert in your field, so sales conversations shift from “convince me” to “when can we start?”
  • Have clear website pathways aligned to your sales funnel, so the right people say yes and your marketing efforts pay off.
  • Own and manage your website yourself, so you run your business on your terms—not your designer’s availability.
  • Get clear, strategic guidance to relaunch, so you can focus on serving clients and building a strategic marketing approach.
  • Share your sustainable website with genuine pride, so you attract more value-aligned clients with your confidence.

This isn’t about a fresh coat of paint. But about strong foundations.

The five foundations of a solopreneur website that builds authority

Most website projects focus on the surface: a prettier design, a trendier template, a fancier platform. But pretty websites can still leak authority—through slow load times, confusing navigation, or messaging that attracts the wrong people.

The reLaunch fixes the authority leak with strong foundations:

1 Strategic Clarity

Your right-fit clients recognize themselves immediately. No more attracting people who can’t afford you or don’t share your values.

2 Professional Branding

Your expertise is signaled before a single word is read. Visitors trust you within seconds.

3 Intuitive UX

Friction removed, decisions guided naturally. Your website leads visitors toward action instead of letting them wander.

4 Independent Technology

You own your website and can manage it yourself. No monthly retainers, no waiting on your designer for simple updates.

5 Ethics & Sustainability

Fast, accessible, privacy-conscious. Your website reflects your values and performs better because of it.

When one foundation is missing, authority leaks.

When all five are in place, authority compounds.

Real-world website reLaunches

IMMA Collective: New offers, new website, better-fit clients

Lilli, founder of IMMA Collective, developed a new offer and needed a website that presented it in the best light. We elevated her branding, streamlined the user journey, and moved everything to a sustainable platform.

Now, she attracts better-aligned applicants and spends less time on unproductive discovery calls.

  • I looked at the old and the new website today and it feels like such a transformation. It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
    Headshot of Lilli Graf
    Lilli Graf
    Founder of IMMA Collective
IMMA Collective's homepage displayed on a laptop
A mockup of the Ethics.Coach website on a laptop in light mode and a phone in dark mode.

Ethics .Coach: From confusing first impression to trust

After watching a potential client getting lost on his digital doorstep, leadership coach Dror invested in a Sustainable Website Redesign. He knew that his time was better invested in coaching clients than playing web designer.

Thanks to his new website and updated branding, potential clients now get a sense of his personality and the value of his work before they arrive on an intro call.

  • Stefanie designed a welcoming experience. Low carbon footprint. Accessible. Ethical. Beautiful. Apparently you can have it all. The old site asked visitors to figure out if we were a fit. The new one? It helps you feel it.
    Headshot of Dror Yaron
    Dror Yaron
    Leadership Coach
That’s what I need!

Meet your web design partner

Hi, I’m Stefanie. I help solopreneurs stop apologizing for their websites.

I’m your strategic partner for a website that works. As solopreneurs, we’re often too close to our own work. From the outside, I can see your business, your clients, and your vision more clearly.

Here’s why I approach website redesigns differently: I came to this work through a decade in tech and UX, not design school. That shapes everything. I see websites as systems that need to work, not just look good. And I use my skills in web design, user experience, and buying psychology to turn what I see into a website that actually converts.

As a fellow solopreneur, I get where you stand. You need a website that pulls its weight—without creating another job for yourself. My goal is to guide you from first concept to launch, keeping the process smooth and communication open.

Want to know more?

Let’s talk
Stefanie and another person in an animated discussion

Here’s what my clients say about working together

  • It’s been such a pleasure and a fantastic experience working with Stefanie on the website. She’s structured, organized, and full of great ideas.
    Headshot of Lilli Graf
    Lilli Graf
    Founder and consultant
  • Stefanie is an absolute pleasure to work with. She instantly understood my business and the message I wanted to convey on my website.
    Headshot of Caroline Harris
    Caroline Harris
    Career alignment consultant
  • You coached us through the project sooo incredibly well and we learned so much from you about storytelling and brand building.
    Headshot of Lena Bücker
    Lena Bücker
    CEO
  • Stefanie is a true expert in this field and works very efficiently and systematically. This made the entire process extremely pleasant!
    Headshot of Vivien Nikolic
    Vivien Nikolic
    Communications consultant

How The reLaunch works

Phase 1: Strategy

We start by looking at your positioning: your audience, your offers, and how people find you.

I translate this into a clear website strategy, structure, and messaging framework. The goal: make it easy for your right-fit clients to say yes.

Phase 2: Branding

I refine your visual identity based on your positioning and creative vision.

This is usually a polish rather than a complete rebrand—enough to signal the real value of your work at first glance.

Phase 3: Website

Your new website is a bespoke WordPress design, built from scratch (no templates).

This setup is perfect for solopreneurs: modern, independent of large platforms, and easy for you to manage yourself.

My guarantee for you

When we’re done, the website is yours—no strings attached. No monthly retainers, no maintenance contracts, no calling me to change a headline. You get the keys and full control.

But you won’t be left figuring it out alone. You’ll get WordPress training tailored to your site, so you know exactly how to manage it. Plus one week of post-launch support to catch anything we missed and answer your questions.

Is The reLaunch right for you?

This is for you if:

  • You’re a solopreneur selling your expertise—coach, consultant, course creator, creative, freelancer
  • You have clarity about your audience and offers
  • You already have a website and at least one marketing channel bringing traffic
  • You have an existing brand identity we can refine (not starting from zero)
  • You’re ready for a collaborative process and can commit time for feedback during the project

This probably isn’t the right fit if:

  • You need a full e-commerce shop
  • You have multiple stakeholders involved in the decision
  • You’re still figuring out what you offer and to whom
  • You want a hands-off process but also need every detail to match your exact vision
  • You can’t commit to consistent communication over 5–9 weeks
  • You think sustainability, inclusion, and ethics are just buzzwords

What’s included

With this done-for-you service, you get so much more than a new website. You get:

  • Strategic guidance laid out in a strategy document
  • A professional brand reFresh with brand style guidelines
  • A structured design process with revisions
  • A bespoke WordPress website ready to launch
  • Training & resources for your site
  • 1 week post-launch support

Of course, every website is built to be accessible, sustainable, privacy-conscious, SEO-ready, and mobile-responsive.

Timeline: 5–9 weeks

Your investment

€ 4,000–10,000

(depending on scope)

Let’s hop on a call to figure out what your strategic website needs.

Let’s talk

I only work with 1-2 clients at the same time to keep the experience focused and high-quality.

Already figured out strategy, copy, or branding?

Here are the lighter packages.

The reLaunch includes strategy, branding, and web design because that’s how we build the 5 foundations. But if you’ve already done some of the groundwork (on your own or with another professional), you might not need all three.

There are smaller packages to fit your situation.

Compare the options below for a 5-page website.

The reBuild

Web Design only

2 weeks • €2,500

You’ve already worked with a strategist, copywriter, and graphic designer. You have copy, brand assets, and media ready—you just need someone to build the website.

The reFresh

Branding + Web Design

3 weeks • €4,500

You have a solid website structure and copy, but your visual identity needs an upgrade to match your expertise. Perfect if you’ve outgrown DIY branding.

The reLaunch

Strategy + Branding + Web Design

5 weeks • €6,000

You want to rethink your website from the ground up—positioning, branding, and design. The full transformation for solopreneurs ready to show up as the go-to expert in their field.

Not sure what you need?

No problem, I can take a look at what you already have and give you an honest assessment of what’s working, what needs attention, and which path makes sense for where you are.

Let’s talk

Frequently Asked Questions

Mainly the size and functionality of the website. Some solopreneurs only need five pages (home, about, contact, two services). Others need more pages, a blog, case study collection, multiple languages, an additional dark mode, or advanced analytics for custom funnels. We figure out exactly what you need on a Clarity Call, and I send you a fixed-price proposal based on your scope.

That depends on which package you’ll choose:

  • If we do strategy and/or branding together, I typically need information on your business, audience, offers, and marketing strategy plus your existing brand assets.
  • If I design and build your website from existing copy and media assets, I’ll of course need those before I can start the work.

In any case, you’ will ‘ll get a detailed checklist what you need to provide and when at the start of the projects, so there’s no confusion.

One round for strategy and branding, two rounds for the website design phase. That’s usually plenty—but if something isn’t right, we talk about it.

Not at this time. Most of my clients come with existing copy (either from their current website or a copywriter) and I suggest light edits to make the copy work better on the web. If you need completely new copy written, I can bring a dedicated copywriter to the project and adapt the timeline accordingly.

With The reLaunch and The reFresh, I do a refresh for your existing visual identity (mostly colors, fonts, and other design elements, sometimes logo adaptations) to make your brand stand out and work on the web. Developing a completely new visual identity is not part of website redesign projects and typically starts at 4,000 €. If you need that, I’ll happily recommend a brand designer.

Yes and no. Any website build includes an SEO-optimized tech setup (incl. sitemap, SEO metadata, image alt texts, schema) and I always design the user experience with SEO in mind. If needed, I’ll also include basic keyword research for your key pages and an SEO-friendly site/blog migration to protect your rankings.

If you need a dedicated SEO strategy, extensive keyword research, on-page and off-page optimization, or linkbuilding, I’ll recommend a dedicated SEO expert.

There are no surprise fees or maintenance contracts from my side and I don’t include any premium plugins that you’ll need to pay for (unless you require them). Since you’ll own the website, you will pay for hosting the website and domain, which is around 20€ per month.

I offer 1 week post-launch support as part of the package. You’ll get training and resources to change your website, create new pages from scratch, and keep the tech up-to-date, so in most cases you won’t need me or another web designer. For bigger updates or ongoing design work, I offer optional support packages.

Any more questions? Simply book a call or write a message.

Here’s how we get started

01

Book a Clarity Call

In a 30-minute no-obligation call, we’ll talk about your business and website and how I can best support you. You can ask all your questions about the process.

02

Get a custom proposal

If you want to move forward, I’ll create a custom proposal. It will have a clear scope, a detailed project plan, and a fixed price based on your website needs.

03

Sign your contract and pay your deposit

Once we agree on the project details, you get a contract and pay a 50% deposit to get booked in. Before the project starts, you’ll receive detailed instructions on what to prepare.

Ready to take the first step?

Schedule a Clarity Call

Zero cost and zero obligations.