Orgaplan Logistics | Consulting

Goodbye email ping-pong—Hello independence

€ € € € € 40 pages 9 weeks

Business Website

Project at a glance

The experienced logistics consultants at Orgaplan requested a complete website relaunch. Their slightly dated WordPress site still got a lot of SEO traffic, but failed to convert visitors into leads.

The new website not only offers a modern design and optimal loading times but also an easy way to contact them.

Visit orgaplan-logistik.de

Different subpages in light mode featuring branded images with logistic themes and client logos

Impact Highlights

0.4 s Page Speed

0.06 g CO₂-Emissions

-88% Maintenance Costs

0 Cookies

My colleagues and I are thrilled! The website makes it so much easier for visitors to get in touch and the new design captures the essence of our brand combining professionalism with modernity.

Binoy Chatterji

Managing Director

The old Orgaplan homepage with a full-width background photo and complex navigation

70% Performance

82% Accessibility

92% SEO Optimization

Carbon Rating

Before: The SEO-optimized website

Orgaplan Logistik GmbH is a logistics consultancy based in Hamburg. They’ve been in the market for over 35 years, completing over 1,100 projects with companies across various industries. Along with referrals, SEO is the second most acquisition channel.

Where are the leads?

The site was created and maintained years ago by an SEO specialist, so it ranked well for relevant keywords. Despite good traffic, it was no longer able to motivate visitors to contact the company.

Can we save some maintenance costs?

Due to the custom theme, Orgaplan could no longer make its own adjustments and had to spend large amounts on maintenance regularly.

Can we get something modern?

The website was no longer up-to-date both technically and in terms of design, and showed a need for optimization in the areas of security, performance, and SEO.

Our strategy: How to get more leads?

In a strategy workshop with all three managing directors, we discussed optimization potential, a competitor analysis, and a strategy for increasing contact inquiries, which we then implemented:

Simplify orientation: To help visitors navigate the extensive service portfolio, we simplified the navigation and created additional topic pages that highlight the problems the services solve.
Easy appointment booking: To reduce the effort required for phone calls and emails to schedule appointments, we integrated the consultants’ calendars so that interested parties can book a free initial consultation on their own.
Maintain SEO rankings: Since Orgaplan had worked hard to achieve its good SEO rankings, I placed particular emphasis on SEO optimization and migration during the relaunch.

The new Orgaplan homepage with simpler navigation for the three service areas

99% Performance Rating

100% Accessibility

100% SEO

Carbon Rating

After: A modern take on the established brand

The new design helps Orgaplan to appear professional and modern at the same time:

Logo Redesign: The updated logo is clear and modern and easily recognizable even at low resolutions.
Brand Refresh: The new color scheme matches the brand and is optimized for light and dark modes. The typography focuses on accessibility and performance. It strikes a balance between professionalism and proximity – both extremely important for management consulting.
Mobile Optimization: All pages are responsive, ensuring content and design are displayed optimally on all devices.

What I’d do differently next time: In this project, there was no copywriter involved. While I know how to create conversion-oriented copy, I needed the clients’ knowledge about logistics projects. This turned out to be a blocker. Next time, I’d make sure that the brand strategy mission, and copy are in place before starting to layout the site.

The transport page on a laptop in light mode and on a smartphone in dark mode

Quick launch & lasting freedom

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