Screenshots of the new IMMA Collective website
Feb – Mar 2025

Behind the scenes of a brand refresh and sustainable relaunch

After outgrowing a “good enough” brand and her DIY Squarespace site, this solopreneur needed a website to reflect her values and vision. Together, we evolved her brand, improved the user experience, and built a fast, accessible, and low-impact site that supports both her mission and her growth.

Carbon Rating: A+ (0.06g CO2) Loads in: 0.6 seconds
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Screenshots of the new Impact Hub Hamburg website
Oct – Dec 2024

One website, two audiences, zero confusion

Without their own website, it was hard for the Impact Hub Hamburg to communicate their offerings without a lot of sales pitches. Together we created an inclusive and sustainable website that clearly directs their different audience to the right offers and excites them with a branding that feels 100% authentic.

Carbon Rating: A+ (0.07g CO2) Loads in: 0.4 seconds
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Screenshots of the Orgaplan homepage
Sep – Nov 2024

Goodbye email ping-pong—Hello independence

Orgaplan Logistic’s slightly dated website brought in good SEO traffic but failed to convert visitors into leads. On the new website, visitors can easily navigate the service portfolio and contact the consultants. Staff can now easily edit their website themselves, making them independent from website maintenance costs.

Carbon Rating: A+ (0.06g CO2) Loads in: 0.5 seconds
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The optimized checkout on desktop and mobile
Nov 2023 – Jan 2024

Plan International Checkout Redesign for Conversions

In order to improve checkout conversion and reduce abandonment rates, I reviewed the existing flow and proposed a redesign for mobile and desktop that reduced friction for donors.

Read Plan Case