Why WordPress doesn’t have to be high-maintenance or insecure

Headshot of Stefanie Kruse
Stefanie Kruse Published on March 2, 2026

“WordPress? I’ve heard those sites need constant maintenance and have security issues.”

If you’ve heard this concern (or had it yourself), you’re not alone. It’s one of the most common objections I hear on discovery calls.

If you’re reading this, you’re probably an expert solopreneur looking at a website relaunch. Your current site doesn’t match the level you’re operating at anymore and you’re exploring options. Or maybe you’ve just heard WordPress mentioned and want to understand what you’d actually be signing up for.

Either way, WordPress feels risky.

Let me walk you through what’s actually true. Not to convince you at all costs, but to give you the context you need to make an informed decision. We’ll look at where this belief comes from, what’s outdated about it, what’s actually valid, and how a well-built WordPress website can be surprisingly low-stress to own.

Key takeaways

  • Security: WordPress itself is not the problem. Most security issues come from cheap hosting and low-quality plugins installed without strategy.
  • Maintenance: Managed WordPress hosting automates updates, runs nightly backups, and includes test environments, all at a similar price point to Wix or Squarespace.
  • Editing Experience: Modern WordPress editors are fully visual WYSIWYG builders, again like Wix or Squarespace.
  • Plugin Chaos: A professional theme replaces dozens of plugins with built-in features.
  • My setup for The reLaunch uses Managed WordPress hosting, the Kadence Pro theme, and a one-click installation. You’re paying for strategy and design, not hours of configuration.

Why this concern makes complete sense

Let’s start here: your hesitation is valid. Most solopreneurs don’t want to understand the technical side of websites. You shouldn’t have to. Your job is to lead, create, serve clients, and grow your business. Not troubleshoot plugins or worry about security patches.

So when you hear that WordPress might require exactly that kind of attention, of course you’re skeptical. This skepticism usually comes from a mix of experiences and stories:

  • You’ve seen or heard horror stories about sites breaking after updates.
  • You’ve heard someone say WordPress is insecure or “gets hacked all the time.”
  • You worked with WordPress years ago when the interface really was clunky and confusing.
  • You’ve been told (often by other platforms or designers) that WordPress is outdated and too complex.
  • Or you’re aware of the loud marketing from platforms that position themselves as “easy” alternatives.

Let’s be clear about one thing: If you get information from a designer working with a different platform or from a WordPress competitor like Webflow, Framer, Wix, and Squarespace, that’s marketing. Not objective information. Both groups benefit from labeling WordPress as the difficult, high-maintenance option.

What’s often missing in WordPress horror stories is nuance. WordPress is not one single experience. The difference between a nightmare setup and one that just works comes down to who built it and how they built it. That distinction matters.

So let me walk you through the biggest concerns and what’s actually true about each one.

#1 The security concern: yes, it’s real, and yes, it’s solvable

Let’s talk about security, because this is where the fear runs deepest.

The nightmare: Your site gets hacked. You get an email that your hosting account has been suspended. Or worse, you don’t notice for weeks that malicious code is running on your site. You hear stories about WordPress sites being vulnerable, plugins creating backdoors, security patches you don’t understand.

Why this happens: Yes, WordPress websites get hacked more often than others. The main reason is simple: WordPress powers around 40% of the internet. Hackers go where the numbers are. But here’s the thing: WordPress Core (the base software) doesn’t handle every security aspect by default. That’s intentional. WordPress supports everything from hobby blogs to large e-commerce stores, so it’s built around choice. You can:

  • Use managed WordPress hosting where security is handled for you.
  • Manage things yourself (as a developer).
  • Install and configure security plugins.

The problem starts when website owners assume WordPress is secure by default and don’t actively choose a security approach.

The trouble gets bigger with plugins. These are add-on code packages that solve specific problems, like contact forms or image galleries. Some are written by hobby developers who don’t get paid to maintain them. When security issues arise, the plugin may not get updated and your site stays exposed. The risk compounds when people add plugin after plugin without strategy. You need a feature, watch a YouTube video, install another plugin. Repeat that a few times and the vulnerabilities multiply.

The solution: WordPress professionals choose a security strategy from the start. They use managed WordPress hosting where security is handled in the background. They select high-quality plugins from trusted developers and keep the total number low. It’s not about reading every line of code. Basic due diligence prevents most problems.

When you work with someone who knows what they’re doing, security runs quietly in the background. Similar comfort, similar price point as Wix or Squarespace.

#2 The maintenance nightmare: when your site becomes a part-time job

A hand-drawn style diagram titled "Bad WordPress website" showing a precarious tower of WordPress building blocks like cheap hosting, outdated PHP and a million plugins. On top a large block labeled "Your business." The unstable structure tilts dangerously as an Angry Bird labeled "small theme update" crashes into its side. This is an AI generated image based on internet meme “The Complete Version Of Modern Digital Infrastructure” and the XKCD comic #2347 named “Dependency”.

When it becomes a part-time job: You have 25 plugins that need constant updates. Many are free, untested, or conflicting with each other. Things break and you don’t know what to fix. WordPress and PHP updates pile up because they’re not automated or supported properly. Your site gets horribly outdated. Backups aren’t automated, so you’re either doing them manually (and forgetting) or not doing them at all. When something breaks, you have no way to restore it.

The setup problem:

When WordPress feels high-maintenance, someone built it that way.

Some web developers never update their workflows. Other wannabe designers discover page builders, string together 20 plugins, and sell websites without thinking about tech. Even others benefit from monthly maintenance contracts you pay for. From the outside, it all looks like “WordPress.” But the quality difference is enormous.

WordPress doesn’t handle updates and backups by default, so someone needs to think about them. When that someone is you and you don’t have a system, it becomes a burden. Maybe you avoid all of this by paying your developer for a monthly maintenance contract. It keeps your site running, but their business model keeps you dependent. Stop paying and your site is at risk.

How to automate it: The solution here is the same as for security: managed WordPress hosting and fewer plugins. Modern managed hosting automates updates, handles backups nightly, and includes test environments where you can make and test changes safely. A professional theme has common features built in, so you don’t need 25 separate plugins.

#3 The outdated editor experience: stuck in 2015

Stuck in the past: You log into your WordPress site to make a change and feel confused. The interface is full of developer terminology. Settings are buried in strange places. Making small changes feels intimidating and risky. You assume this is just what WordPress is like.

Why some sites still feel this way: Some developers don’t work with modern technology. They keep using the same old methods because they worked well enough for them. Others are just used to custom-coding everything, not thinking about how their clients will update the site. Again, this can be the case when the developer want to keep you dependent on them for every change.

Last year, I worked on a WordPress website built by another agency. The editor was exactly the outdated mess described above. Even I had trouble finding things and had to work with a lot of code. The website owner had no idea WordPress could be different. When I showed her the modern editor (intuitive WYSIWYG), she was shocked.

Alternatives exist: Modern WordPress editors are fully visual. You see exactly what you’re building as you build it. The interface is intuitive. Creating new pages or updating content feels natural, not technical.

My client Lilli experienced the difference. She’d worked with WordPress years ago when the editor really was clunky. She switched to Squarespace and stayed there for years because it felt easier. When we discussed moving her site back to WordPress for sustainability and accessibility reasons, she was hesitant. With her new website and a 30-minute training video, Lilli updates copy, swaps testimonials, and manages her content as easily as she did on Squarespace.

The right setup makes it easy. The wrong setup gives you headaches.

#4 The “beginner-friendly” trap: easier just means more limited

Hitting the walls: You’re 3 to 5 years into your business. Your website worked fine at first, but now you’re hitting walls everywhere. You want better performance, more flexible layouts, integrations with your marketing tools. The site can’t evolve with your offers. You’re paying more for add-ons. Rising subscription costs. And you still can’t do what you actually need.

The trade-off nobody mentions: Platforms like Wix and Squarespace feel easier at first because they offer fewer options. For a true beginner, that’s a relief. Less to decide, less to break, fewer unfamiliar concepts to learn. But you buy the ease of use with a lack of flexibility. When you grow, you’re limited.

When to make the switch: WordPress takes a different approach. The learning curve can feel steeper at first, which is why it’s rarely a great DIY choice for brand-new business owners. So for most solopreneurs, the smartest path looks like this:

  1. Start on a tool like Wix or Squarespace why you DIY. Get traction in your business. Focus on validating your offers.
  2. Once your website starts to feel limiting and you have both the budget and clarity to invest, that’s the moment to switch to WordPress with professional support.

At this stage, WordPress becomes a strategic upgrade, not a burden. The business is ready for it. You’re not choosing complexity. You’re choosing long-term flexibility and independence.


So if WordPress isn’t inherently difficult, insecure, or limiting, what makes the difference?

The difference is who built it and how they built it.

The real challenge for solopreneurs isn’t WordPress technology. It’s knowing what to look for in a web designer so security and maintenance are taken care of from the start. Your WordPress experience depends entirely on choosing a designer who understands security, maintenance, modern tools, and long-term ownership. Not just someone with a pretty portfolio.

Looking under the hood: How my WordPress tech setup makes life easier for solopreneurs

I don’t expect my solopreneur clients to “just deal with” WordPress. Every website I build is based on the 5 Solopreneur Website Foundations, with tech ownership as a core principle. Your website is designed to support you, not demand your attention. This is exactly how I solve the security, maintenance, and usability concerns we just walked through.

Raidboxes: managed hosting that has your back

I work exclusively with Raidboxes, a sustainable hosting company from Germany. They not only power websites with 100% renewable energy. They designed their systems specifically to make WordPress ownership easy.

What Raidboxes handles for you:

  • WordPress, plugin, and theme updates can be automated, checked, and communicated via email.
  • Backups happen nightly, and restoring your site takes just one click and a couple of minutes.
  • You get a free test environment with a copy of your website for testing bigger changes.
  • Security and performance optimization are built in and mostly invisible.
  • Their admin interface is clean and human-friendly.

The comfort is similar to Wix or Squarespace, but you actually own what you’re building.

What about pricing? My clients have two options:

  1. Use the Fully Managed version for a reduced price of €25 per month and automate updates.
  2. Save a few bucks with the €17 plan and press the “Update” button themselves every few weeks.

Again, compared to Wix or Squarespace the price point is similar.

Kadence Pro: a professional foundation you can actually use

All my websites are built on Kadence Pro. Technically it’s a WordPress theme and plugin for modular site editing. But this isn’t a theme that locks you into a specific look. It’s more like a platform that handles accessibility, performance, and clean code while allowing fully custom design. What this means for you:

  • Creating new pages and content is easy thanks to pre-designed blocks and reusable modules.
  • Many features are built in, so you need fewer plugins that could cause conflicts.
  • The code foundation is maintained by a team of professional developers.
  • Everything is documented and video tutorial are available.
  • Changes happen in a fully visual and intuitive editor.

When you want to add a new landing page for a program launch, you’re not starting from scratch or paying designer rates. You’re using the same design system, so everything stays consistent. You’re not dependent on me for future changes. The question becomes: do I want to spend my time doing this, or do I want to pay someone else to do it? You have both options.

The best part? Normally, people pay $169-299 per year for this, but my clients get to use my lifetime license for free. You’re welcome!

Training and support: so you’re confident, not dependent

My packages include video trainings and written resources:

  • WordPress basics explained in plain language
  • How to use the raidboxes backend and features like the test environment
  • How to create new content with confidence
  • Simple checklists for sustainability, accessibility, and SEO
  • Custom documentation for your specific design

If reading all this still makes you think, “I never want to care about backups or plugins,” I get it. This is the trade-off that comes with true website ownership. You can’t fully outsource responsibility and stay independent from rented, big-tech platforms. Here’s what I believe: For many solopreneurs, that independence is worth a small, supported level of ownership.

Infographic titled “How to actually own your website” contrasts three website tech approaches: Locked in by big tech platforms and website builders on the left, dependent from developers on the right, and the better third option in the middle: Independent with a well set-up WordPress site. The infographic highlights the characteristics, implications, and outcomes for each approach.

What changes when your website stops demanding attention

When you stop seeing WordPress as a liability and start experiencing it as a well-designed tool, things shift.

  • Content updates take minutes, not messages to your developer. Need to swap a testimonial or update your services page? You do it yourself, right now, without waiting for a response or wondering if you’ll break something.
  • Your site works in the background while you focus on client delivery. You’re not troubleshooting plugins, worrying about security patches, or wondering when something will break. The site just runs.
  • You have the ability to evolve your offers without technical barriers. New program? Updated pricing? Different service structure? You can adapt your website as your business grows, without hiring a developer for every change.

Your website becomes something you trust. You spend less time worrying about what might break and more time sharing your ideas, refining your offers, and showing up as the expert you are.

Here’s what that looks like in practice:

Updating offers the easy way: The IMMA Collective project

I already shared about Lilli, who first was hesitant to work with WordPress, but wanted a sustainable website.

Here’s what happened 8 months after her reLaunch with me:

Lilli had updated her offers with a new package and wanted to change her sales funnel. Less information on the website and instead advising potential clients in person about the best program.

So we restructured her entire site. We scrapped three pages, added two new ones, and completely rewrote the homepage. I did the implementation and it took me less than four hours. Not because I have special skills, but because the design system and reusable modules were already there. I simply needed to put the right sections in the correct order and swap out text, images, and videos. That’s it. Lilli could’ve done these changes too, but decided to spend her time elsewhere. That’s real choice and entrepreneurial freedom.

We did all this on the test environment, so the live site was unaffected. Lilli got a few new testimonials which took about a week. When everything was ready, she pushed the changes to the live site. Instead of a week of downtime, it took a few minutes.

This is what sustainable website ownership looks like.

What about the investment?

A professionally built WordPress site is an investment. I won’t pretend otherwise. But look at it this way: You’re not considering a redesign because you woke up one day and decided to switch platforms. Instead, something shifted in your business:

  • Maybe you need features your platform doesn’t offer.
  • Maybe you have a new offering that needs better positioning.
  • Maybe you’re attracting a different caliber of client and your current site doesn’t match that level anymore.

You’re already questioning your content, your structure, or your branding. Implementing all the changes on your existing platform versus a new one isn’t much of a difference. The strategic work is the same either way. The design thinking is the same. You’re rebuilding regardless. The difference is what you end up owning when it’s done.

Also good to know: you’re not paying me to wrestle with WordPress setup. I’ve built a one-click WordPress installation that reproduces my entire tech stack in minutes. I invested the time and energy into perfecting this setup once so I could reproduce it for every client without thinking about it. Hosting, Kadence, plugins, configurations—all there instantly. Then I start designing.

You’re not paying for hours of technical configuration. You’re paying for the strategic work, the design system, and the knowledge of how to make WordPress work properly for your business.

Is this your moment to switch?

If your current platform is genuinely working for your business and you just made it here because you’re just curious about WordPress, this might not be your moment yet. That’s fine.

But if you’re already thinking about a reLaunch because something fundamental needs to shift (your positioning, your structure, your brand), then the platform question becomes part of a larger strategic decision. A professionally built WordPress site gives you the foundation to grow without hitting limitations later.

At this point, you might like a behind-the-scenes look at an easy-to-manage WordPress website. Or you’re no longer concerned about tech and rather talk strategy. Whichever is true, I invite you to book a Clarity Call. Let’s talk about your website and see what’s the right next step for you.

You can find information on how your data is processed in my privacy policy.