Behind the scenes of a brand refresh and sustainable relaunch
After outgrowing a “good enough” brand and her DIY Squarespace site, this solopreneur needed a website to reflect her values and vision. Together, we evolved her brand, improved the user experience, and built a fast, accessible, and low-impact site that supports both her mission and her growth.
Carbon Rating: A+ (0.02g CO2) Loads in: 0.6 seconds
One website, two audiences, zero confusion
Without their own website, it was hard for the Impact Hub Hamburg to communicate their offerings without a lot of sales pitches. Together we created an inclusive and sustainable website that clearly directs their different audience to the right offers and excites them with a branding that feels 100% authentic.
Carbon Rating: A+ (0.03g CO2) Loads in: 0.4 seconds
Goodbye email ping-pong—Hello independence
Orgaplan Logistic’s slightly dated website brought in good SEO traffic but failed to convert visitors into leads. On the new website, visitors can easily navigate the service portfolio and contact the consultants. Staff can now easily edit their website themselves, making them independent from website maintenance costs.
Carbon Rating: A+ (0.02g CO2) Loads in: 0.5 seconds
Plan International Checkout Redesign for Conversions
In order to improve checkout conversion and reduce abandonment rates, I reviewed the existing flow and proposed a redesign for mobile and desktop that reduced friction for donors.