AI policy: How I use AI in my work

Last updated: November 9, 2026

AI only multiplies what you already know.

That’s what I believe and that’s how I use it: as a tool for work I could do without it, never as a replacement for judgment. Here are the details on where AI is part of my work and what happens to your information.

Where AI fits into my work

In short: AI makes suggestions and handles small tasks. I make every decision, and I check everything before it reaches you or your website.

Table cut off? Just swipe.

Area

What humans do

Where AI helps

Tools

Research and strategy

Research, positioning, offers, and site structure

Call transcripts and notes, only with your consent

Gemini

Copy

I collaborate with human copywriters. When I write your copy myself, your messaging, the rework of every draft, and the final copy are mine.

First drafts based on my own copy framework, headline and button variations, SEO titles, meta descriptions, alt text, translation, spelling

Gemini, Claude

Design

Information architecture, layouts, and brand design choices like color and fonts

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Imagery

No AI-generated imagery. I collaborate with human artists and/or choose imagery from a paid stock library that pays real creators.

Small edits, like removing backgrounds and improving resolution

Figma, Gemini

Build

Building your website in WordPress, reviewing all code snippets written by AI

Short code snippets, debugging, researching and comparing plugins

Claude

My own website and content

The ideas, opinions, and project experience behind them

Drafts, edits, adapting posts for each channel

Claude, Gemini

Videos

Recording and editing tutorials and design walkthroughs

Captions and cutting filler words

Tella

The AI tools I use

Nowadays, so much software relies on AI that it’s hard to keep track. This list covers the AI tools I actively use in my work.

  • Claude by Anthropic, PBC
  • Gemini as part of Google Workspace by Google LLC
  • Figma AI by Figma, Inc.
  • Tella by Tella HQ Inc.

I use Notion but not Notion AI, which isn’t part of my plan.

What I ask of my clients

Please don’t bring an AI-written brief. I’m no big believer in briefs. Writing one isn’t something my clients do every day. AI gets the task done, but the result tells me little about you and your business.

Instead, I’ll explain what I need from you before the project starts. You might get a tailored questionnaire. You might bring your website, copy, and other materials for us to discuss. Or we meet for a Strategy Day to talk about your business, your clients, and what your website needs to do. Often, it’s a mix.

Please don’t run my work through AI. That includes the drafts, designs, and copy I send you for feedback, as well as my frameworks, templates, and free resources.

First, AI never says “this is good now.” Ask it to review a design, and it finds something to change. Ask again tomorrow, and it wants to change it back. What I need is your judgment. You know your business and your clients.

Second, my frameworks and resources hold years of my thinking, and my templates and written material are protected by copyright. I share them with you for our work together, not as material for an AI tool.

What happens to your information

My business is based in Germany, so GDPR applies. Your data only goes to companies (and AI tools) where a data processing agreement (DPA) covers it and where it’s not used for model training.

Gemini, Figma, Tella, and Notion: covered by data processing agreements with the respective companies. None of them train AI on your data.

Claude: my settings exclude everything from AI training. My Pro subscription has no data processing agreement, so no personal data goes in there. Work that needs personal data runs through my API account, which is covered by Anthropic’s DPA.

What I’d never actively enter into any AI tool:

  • sensitive business information, like finances, client lists, or anything you share in confidence
  • passwords and logins

More on how I handle your data in my privacy policy.

Your brand stays yours

AI-generated designs and logos have no copyright in Germany. Anyone can copy them, and you’d have no way to stop it. A German court confirmed this in 2026 for three AI-made logos.

That’s why your design and brand are human work, start to finish. The usage rights you get from me are real, and you own your website: the design, the content, the domain, and the accounts.

Frequently asked questions

No. No chatbot, no AI features that process your data, and no AI-generated images.

I’d caution against it. Most solopreneur websites do fine without any of it. Every AI feature adds page weight, energy use, and one more tool that handles your visitors’ data. Learn why a more sustainable website (the one without AI features) is better for business.

AI uses a lot of energy. That’s why I use it where it saves real effort, not by default. I also don’t generate images with AI, one of its most energy-hungry uses. Learn more in my Website Sustianability Statement.

AI tools change fast, and so do the rules around them. I keep learning how these tools work, where they fail, and how regulations get updated. I check AI output closely, before anything reaches you.

I also regularly audit AI-built websites to see what these tools can and can’t do.

Got more questions? Get in touch