Pricing

Transparent web design pricing for solopreneurs

Pricing transparency matters to me. You shouldn’t have to book a call just to find out if working together is financially realistic.

These are the prices for my done-for-you web design offers for solopreneurs selling their expertise (coaches, consultants, creatives, and freelancers).

All prices stated are net prices. VAT or local sales tax will be added where applicable.

Illustration für einen Website-Relaunch

The VIP Strategy Day

Not yet sure what your website needs?

Sometimes we first need to settle the big decisions: whether a one-pager is enough or you need more pages, who writes your copy, and whether you need a brand reFresh or something more. That’s what the VIP Strategy Day is for.

€1,000

All the strategic thinking behind your website. Up front and for a flat fee.

You walk away with a plan and get a fixed-price quote for the execution. If you book The Website Sprint or The reLaunch within 3 months, the €1,000 counts toward it.

The Website Sprint

Can’t get that website off your to-do list?

The Website Sprint gets you a professional one-page website, copy and branding included, in as little as 5 days. It’s off your to-do list, and next time someone asks what you do, you have a link to send.

Base price:

€2,500

Add-ons:

Table cut off? Just swipe.

Add-on

What you get

Price

Portfolio

Portfolio page, case study layout, and up to 3 of your case studies published

+€1,000

Blog

Blog archive, post layout, and up to 3 of your blog posts published

+€1,000

Second language

Your website set up for a second language (you provide translated copy).

+€750

Each additional language

The same for each further language.

+€500

The Website Sprint is a no-revisions package, so design changes are billed at my hourly rate.

The reLaunch

Years of expertise but embarrassed by your website?

This package brings your website up to the level of your business: strategy, brand, and build, at one fixed price. So the right people trust you before you’ve even spoken.

You’ll always get a custom proposal for The reLaunch, depending on what your website needs.

reLaunch pricing examples

To give you an idea of your investment, here are 3 typical websites. The base price includes strategy, brand, and build.

Small website

Homepage, about page, and service overview.

ItemPrice
Base price€3,200
Copy€1,300
Total€4,500

Medium website

Homepage, about page, contact page, 2 sales pages with the same layout, and a portfolio.

ItemPrice
Base price€3,700
Copy€1,625
Extras: Portfolio€1,000
Total€6,325

Large website

Everything in Medium, plus a speaking page and a blog.

ItemPrice
Base price€4,050
Copy€1,950
Extras: Portfolio and blog€2,000
Total€8,000

reLaunch pricing details

1. Base price: starting at €3,200. I calculate based on the number of pages I need to design and build. Not every page costs the same: if 2 pages share a layout, the second one is cheaper. Legal pages don’t count extra; they’re included.

2. Copy: delivered by partner copywriters. Copy starts at €1,300 and depends on how many pages of copy you need. You can add messaging and positioning work at an additional cost. If you already have copy or hire someone, you don’t need to account for that here.

3. Extras with a fixed price

Table cut off? Just swipe.

Add-on

What you get

Price

Portfolio

Portfolio page, case study layout, and up to 3 of your case studies published

+€1,000

Blog

Blog archive, post layout, and up to 3 of your blog posts published

+€1,000

Illustrations

3 custom illustrations from my partner illustrator

+€700

Second language

Your website set up for a second language (you provide translated copy).

+20% of project price, before copy

Each additional language

The same for each further language.

+10% of project price, before copy

4. More Extras with pricing on request The prices for these extras depend on exactly what you need. Once we’ve worked that out, you get a fixed price.

  • More brand design work: a partner brand designer adds what you’re missing, like a logo, custom illustrations, or social media templates.
  • Blog migration: your existing blog posts moved to your new website.
  • Complex integrations: automated workflows with your CRM, payment flows beyond a checkout link, or custom funnels. (Standard integrations like contact forms, newsletter signup integrations, social media integrations, calendar booking links, and links to external checkout pages are included in the base price).

Frequently asked questions

That’s exactly what the free 30-minute Clarity Call is for. We’ll talk through your business, your current site situation, and what actually makes sense for where you are. For many projects, that’s enough for a fixed price.

When bigger decisions are still open, like how many pages you need or who writes your copy, we settle them on the VIP Strategy Day. Afterward, you know what your website needs and get a fixed-price proposal.

Strategy and brand work are part of both offers, not add-ons. Copy works differently for each.

The Website Sprint: your copy is included. I write it for you.

The reLaunch: every reLaunch needs copy that sells your work, and the build starts once it’s ready. You have 3 copy options for your reLaunch: your copy is already written, your own copywriter writes it from our plan, or I bring in a partner copywriter and manage the project.

If your branding is ready, you don’t pay for a brand reFresh and can subtract €1,000 from the base price.

If you also have implementation-ready page designs from another designer, you only need me for the build, which I call a reBuild. I decide on reBuilds case by case, but if I offer one, it usually costs about 30% less than a full reLaunch.

Yes. I work with solopreneurs across Europe and internationally. All projects are delivered remotely. Prices are in EUR. VAT (or sales tax) is typically not applicable for registered businesses outside of Germany.

For both web design offers, you pay a non-refundable 50% when you sign the contract, which books your spot and starts onboarding. The other 50% is due before I hand over your final website.

Payment is by bank transfer to my bank account in euros. Banking and currency conversion fees are your responsibility.

Ready to explore fit?

A free 30-minute Clarity Call is the best way to explore fit, talk through your project, and figure out what scope makes sense for you.

Book your Clarity Call

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