Inside The Website Sprint: what our week together looks like

“So what do I need to block in my calendar that week?”

It’s what people ask most about The Website Sprint, and I’m glad you asked! A sprint moves fast, so feedback can’t wait 48 hours for a gap between client meetings.

Rest assured: it’s less than one working day of your time, spread over 5 days. Two calls on Monday, 1 to 2 hours for your copy, 30 minutes to check your site, and 1 hour for launch. Everything else is my job.

You want a website you can finally send people to, without losing weeks of client work. Here’s the week: what happens each day, what I need from you, and how much time to block.

How you get ready for The Website Sprint

To hit the ground running, I need a bit of prep. Once you’ve booked, you get your client portal, a list of what to prepare, and calendar invites for our calls.

We pick the start date and customize the schedule together, so the week fits your work and life. Then it looks like this.

Your Website Sprint week at a glance

You have fixed appointments on two days: two 1-hour calls on Monday and the launch call on Friday. In between, you check in twice, for your copy and your site. Each has a deadline, so you can block the time in advance.

This schedule assumes you’re within 2 hours of Central European Time. Further away? We adapt it.

The rest of the week, you’re with your clients. Monday asks the most of you, so that’s where we start.

Monday: We make the big decisions together

Monday is Strategy Day. By the end, we agree on what goes on your one-pager, in which order, and how your brand looks. Two 1-hour calls, no briefing document: I get what I need from talking to you.

In the morning call, we talk about your business, audience, and offer. We place your brand personality on the Expert Identity Compass, which guides every design decision, and go through the questions templates and AI builders never ask:

• What does your sales process actually look like?
• What do your clients need to know before they can say yes?
• Where does your website fit into your marketing funnel?
• How does your price point affect the level of trust required for a purchase?

Think about these before we start, but you don’t need polished answers. That’s what the Strategy Day is for: you know your business, and I bring an outside view and web experience.

During the day, I turn your answers into a page structure with my CATCH framework, which orders your content the way visitors decide. Plus two options for how your brand could look, based on the compass.

In the evening call, you tell me what works and what doesn’t, and we agree on content, outline, and creative direction.

That’s why the rest of the week moves so fast: from Tuesday on, I build what you’ve already agreed to. First up: your words.

Tuesday: I write the copy for your website

On Tuesday, I write your copy, based on everything you told me on Monday. Got a draft, even one from AI? I work with what’s there. Every section gets a job, and none is a wall of text.

In your copy, your client is the hero and you’re the guide. This proven framework, called a BrandScript, comes from Donald Miller. It helps the right people recognize your work and take the next step.

By evening, the copy is in your inbox, and it’s your turn.

Wednesday: You review your copy, I design your brand

Your part: read the copy and send any changes by Wednesday evening. Most people need 1 to 2 hours. There’s no back-and-forth: whether you change one phrase or everything, I build with what you send. Copy is easy to change later (and your business will likely evolve anyway).

Meanwhile, I build your Brand Essentials Kit from Monday’s creative direction: your colors, fonts, and a wordmark logo in all versions you need, plus a short style guide. No surprises: we agreed on the direction together.

When you’re starting out, these essentials are all your brand needs to look credible and feel like you. Everything else can grow with your business.

Also due Wednesday: a few small tech tasks, like getting a domain if you don’t have one. They take about 1 hour, with instructions in your client portal, so everything is in place for Thursday’s build.

Thursday: I build your website in WordPress

On Thursday, your copy, brand, and page structure come together in WordPress. One day is enough because my proven WordPress setup is ready to go: My day goes into your website, not into configuration.

Testing gets as much of my time as the build. I check everything in different browsers and on mobile, so your website works for every visitor, and you don’t have to hunt for bugs.

In the evening, you get a link to your site. Your part: check it by Friday morning. That takes about 30 minutes: scroll through, open it on your phone, click the links, and read it once. It’s the copy you approved, so no need to hunt for typos either.

Which leaves one day: launch day!

Friday: We launch your website together

On Friday morning, I fix any errors you found. In the afternoon, we meet for 30 minutes and connect your website to your domain together. Most people dread this step. With someone walking you through it, it’s done before you can worry.

Then we add 30 minutes of live training on the basics. Everything else, like changing a section later, comes as videos with your handover and Brand Essentials Kit, to watch anytime.

By end of day Friday, you’re live. And you’re not on your own: one week of post-launch support is included, and you can book me for anything bigger.

Questions about your Website Sprint week

Ready for your Website Sprint week? Start with a Clarity Call

Now you know what the Sprint asks of you: two calls, a few focused hours, and one launch. At the end, a website you can send people to.

In The Website Sprint, I take the hard part off your plate:

• The decisions about structure, content, and brand, made with you, not for you
• Your copy, written around how your visitors decide
• A WordPress website you own and run yourself, built to grow with you

Your next step: a free 30-minute Clarity Call. We look at where your website stands and whether The Website Sprint is the right fit. If it is, we pick your start date and plan the week around you.

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