Feeling lost in the sea of conflicting website advice that just wasn’t made for you? Sign up for a weekly perspective shift on the website foundations that make your work visible, credible, and profitable.
Trusted by expert solopreneurs around the globe.
No spam. Unsubscribe anytime.
Everyone praised the AI designs. Nobody checked under the hood of these websites for speed, security, privacy, or SEO. I did. Here’s what I found across 10 AI-built websites shared on LinkedIn.
11 min
You’ve heard WordPress isn’t for you. That it’s outdated, insecure, or bad for the planet. But when you believe those myths, you might be ruling out the platform that could actually give you the most control and independence. Here’s what’s actually true.
12 min
Starting with a DIY website is smart. But at some point, you outgrow it. Here are 5 signals that a professional redesign might be your right next step, plus how to tell if you’re actually ready.
8 min
Getting discovery calls that go nowhere? It could be your sales page not doing its job. In this post, I’ll walk you through the CATCH framework: a way to understand what your sales page is actually doing to website visitors, and how to make it work for your right-fit clients, not the tire-kickers.
14 minMost solopreneurs compare €300 for a template vs. €6,000 for a designer and stop there. This post runs the full first-year calculation, including your time, maintenance, and lost revenue, across three scenarios.
9 min
You might be losing premium clients because of small, almost invisible design choices that quietly undermine your authority. In this post, I’ll show you why high‑value clients read some expert websites as “amateur” and how to fix it with a clear system.
15 minThe designer had a stunning portfolio. The project was a nightmare. Sound familiar? In this post, I’ll show you what portfolios hide and how to spot a designer who builds business assets instead of just pretty pages.
9 minGetting website traffic but not the inquiries to match? Your homepage might be quietly leaking authority and conversions. This post covers three mistakes I see constantly and what to do instead.
7 min
Let’s tackle the myth that big and fancy automatically mean better. In this post, I’ll show you why this belief is so easy to fall into, how it might be holding you back, and what to focus on instead.
12 min
Sustainable web design has an image problem. People assume it means plain, stripped back, or boring. This post breaks down why that myth exists, shows real examples of lightweight sites with high visual impact, and walks through how to design quality with performance.
8 min